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Spectrum Business Site Revamp

New branding and new site for small, medium, and enterprise Spectrum site. 

01 - Overview

Site analysis

  •  Small Business and Midsized & Enterprise existed in 2 different site domains and platforms. 

  • No design consistency, and the site's branding is different.​

  • No purchase flow for Small Business products or services.​

  • Multiple inconsistencies in the business number. 

  • Outdated designs and experiences. (lots of 404 pages) 

MVP - phase 1

  •  Unified domain and platform for Spectrum Business.  

  •  New designs, patterns, design system, and branding. 

  •  New information architecture + navigation and footers. 

  •  New business experience for contact, lead form, learn & purchase.

First selected design

Screenshot 2026-09-02 at 11.42.16 AM.png

Final selected design

Screenshot 2026-09-02 at 11.42.33 AM.png

02 - Navigation & Footer

Combine two business segment to one new navigation and footer.

Thank you for reviewing Seung Yong (Michael) Shin's portfolio

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