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Spectrum Business Site Revamp
New branding and new site for small, medium, and enterprise Spectrum site.
01 - Overview
Site analysis
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Small Business and Midsized & Enterprise existed in 2 different site domains and platforms.
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No design consistency, and the site's branding is different.
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No purchase flow for Small Business products or services.
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Multiple inconsistencies in the business number.
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Outdated designs and experiences. (lots of 404 pages)
MVP - phase 1
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Unified domain and platform for Spectrum Business.
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New designs, patterns, design system, and branding.
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New information architecture + navigation and footers.
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New business experience for contact, lead form, learn & purchase.
First selected design
Final selected design
02 - Navigation & Footer
Combine two business segment to one new navigation and footer.
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